The Pura brand was established with a mission to create high-performance, low-impact eco-friendly size 6 diapers that prioritize skin safety, comfort, and affordability for parents. With features such as an umbilical cut-out to protect sensitive areas and a color-changing wetness indicator, these diapers are as functional as they are gentle. Enhanced with organic cotton and plant-based materials, Pura diapers are luxuriously soft and verified by Allergy UK to be safe for skin.
Founded by parents Guy and Abi Fennell in their British home, Pura was born out of a desire for clean, safe, and planet-friendly products that are accessible to all. As a Carbon Neutral business and a certified B-Corp, Pura demonstrates its commitment to sustainability and social equity.
